Fujifilm GFX ETERNA 55 — Medium Format Thinking for Cinematic Production The Fujifilm GFX ETERNA 55 represents a strategic expansion of Fujifilm’s GFX ecosystem into dedicated cinema production. Built around a large-format sensor derived from the GFX platform, ETERNA 55 is positioned for high-end narrative, commercial, and premium documentary workflows where image character, tonal latitude, and colour science are prioritised over hybrid versatility. Rather than competing directly with compact cinema cameras, the ETERNA 55 targets productions that benefit from medium-format aesthetics, controlled environments, and deliberate cinematic pacing. View the Fujifilm GFX ETERNA 55 at Wex Photo Video  (affiliate link) Medium Format Sensor Philosophy At the core of the ETERNA 55 is a large-format sensor designed to deliver extended dynamic range, refined colour separation, and a distinct depth rendering compared to Super 35 and full-frame cinema systems. This approach aligns with Fujifilm’s...